Be part of the journey!
Our mission is to be the preferred airline of our customers and our team.
Open-mindedness, concern for others, intelligence at work and, above all, a healthy dose of fun enable us to achieve great things every day. Our dedication has earned us the title of the worlds best leisure airline multiple times, and we’re just getting started.
Want to join us? You will have the chance to enjoy exclusive travel privileges to explore the world and create unforgettable memories. You will also have the opportunity to work in a modern, inspiring environment.
Reporting to the Senior Director, Operation Marketing the role ofSenior analyst, marketing measurementis focused on data analysis and statistical rigor to strengthen the evaluation of advertising performance. Positioned at the intersection of marketing science and strategic decision-making, this role involves leading the design, execution, and interpretation of experiments that directly influence investments across paid and owned channels.
This is a high-impact, high-visibility role, ideal for someone who can combine analytical precision with practical insight — designing robust tests, applying causal inference techniques, and translating complex results into clear, actionable recommendations. The person in this role will help foster a culture of testing and learning, identify key performance drivers, influence investment decisions, and explore new marketing channels.
Responsibilities:
Experiment Design and Analysis
- Collaborate with the Marketing Test & Learn Lead to define clear, testable business hypotheses.
- Design statistically sound marketing experiments (e.g., matched markets, geo splits, route-level tests).
- Conduct power analyses to determine optimal test duration and investment levels.
- Apply causal inference methods to isolate test impact and ensure statistical validity.
- Define success KPIs and implement regular monitoring to assess test performance.
- Conduct post-test analyses, drawing insights from incrementality studies and evolving attribution models (e.g., iROAS, MMM).
Cross-Functional Leadership
- Partner with stakeholders to translate experimental results into business implications (e.g., projected financial impact, budget optimization).
- Develop and maintain internal benchmarks, cross-channel knowledge repositories, and repeatable playbooks.
- Lead and mentor a team of analysts dedicated to measurement and experimentation.
- Promote a culture of experimentation and continuous improvement across teams.
Hybrid schedule, main workplace; 300 rue Léo-Pariseau, Montreal, H2X 4B3
LI-Hybrid
LI-CB1
Employment Equity
At Transat, we foster an environment where inclusiveness, respect and equity reign. We endeavour to build a workforce that reflects the diversity of our customers as well as the communities to which we travel. We encourage women, members of visible minorities, ethnic minorities, aboriginal peoples as well as people with disabilities to submit their candidacy. Transat will accommodate people with disabilities throughout the recruitment and selection process. If you require an accommodation, please contact us in order to work together in meeting adequately your needs.
